SAN FRANCISCO--(BUSINESS WIRE)--Apr 23, 2019--Thanx, the restaurant industry’s leading customer engagement platform now offers native online ordering capabilities to restaurant brands including PINCHO, the rapidly expanding fast casual Latin food chain. The Thanx ordering experience offers consumers an intuitive, easy-to-use online ordering experience complete with ‘Instagram-worthy’ photos of menu items while restaurants reap the benefits of Thanx’s complete customer engagement platform.

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PINCHO app (Photo: Business Wire)

Among the first to implement the new service is PINCHO, the award-winning burgers, skewers, and bowls concept inspired by Latin street food culture that is growing in Florida. Thanx will develop PINCHO’s mobile app to include native ordering and will power their loyalty program to serve as a single tool to effectively communicate with every customer through a targeted approach. Customers will be able to order directly online through the PINCHO app and will have a single account to activate online ordering and loyalty. Through the seamless ordering experience, customers can benefit from personalized offers right at the point of an online purchase.

“With third-party delivery service providers almost ubiquitous, restaurants are challenged to maintain profitability after high commission fees, and to stay competitive restaurants need a strategy to create an owned channel,” said Thanx CEO and Founder, Zach Goldstein. “It’s critical for this channel to represent their brand consistently and create a digital experience that matches the expectations of their customers. Most restaurants lack the resources or expertise to build and maintain a modern mobile application with online ordering. Now restaurants finally have the option to drive additional revenue more efficiently through direct delivery.”

“We are always looking for opportunities to interact better with our customers and through this new offering, we created a sophisticated mobile ordering experience that looks and feels exactly like our brand,” said Jayson Tipp, CEO of PINCHO. “With this implementation, we will offer a more consistent and seamless digital and in-store customer experience. Thanx allows us to fully understand the behavior and preferences of our customers, optimize each communication with them, and reward them for purchasing the food they love.”

When customers place an order, they are added to the customer database so restaurants can see a complete view of customer spending habits across channels. Every customer purchase, whether in-store or online, is made available to the restaurant so they can reward customers for their loyalty, target them with promotions based on past purchases, and offer personalized digital experiences that differentiate them from the competition.

The Thanx native online ordering integration is fully backed by the Thanx platform allowing for an optimal user experience that is much less costly to develop and maintain. New innovations become available regularly, with no effort from the merchant, ensuring that the mobile application experience keeps pace with the changing market. Thanx loyalty is also fully integrated into the online experience providing a convenient way for customers to track progress and see what new rewards are available.

Thanx’s native ordering solution allows restaurants to have an affordable alternative to building and maintaining a costly online ordering experience that integrates loyalty while providing a complete view of customer spending both in-store and online.

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About Thanx

Thanx ( ) is the Customer Engagement solution for restaurants and retailers. As the system-of-record for customer data, Thanx delivers deeper, data-driven relationships that increase same-store sales and lifetime value from top customers and acquires more who look like them. Creating long-term loyalty is about far more than rewards, which is why Thanx combines customer feedback, referral marketing and segmented, multi-channel and real-time messaging into a single platform. As a result, Thanx turns good customers into raving fans and measures the impact of every customer communication in measurable incremental revenue generated through deep integrations with credit card networks and points of sale. Thanx was founded in 2011 and is headquartered in San Francisco, CA. The Company is financially backed by some of the best venture capitalists in the industry including Sequoia Capital.


Based in Miami, Florida, PINCHO was founded during a 4 th of July family BBQ in 2010 by three cousins Nedal Ahmad, Otto Othman and Nizar Ahmad. The brand quickly transpired into a successful collection of 12 restaurants throughout Florida. The rapidly expanding fast-casual food chain serves up pinchos, also known as skewers, along with mouthwatering, premium hamburgers, crave-worthy bowls and a variety of other quality hormone-free food. For more information about PINCHO, please visit


Mary Nelson, ICR for Thanx





Copyright Business Wire 2019.

PUB: 04/23/2019 11:09 AM/DISC: 04/23/2019 11:09 AM

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Copyright Business Wire 2019.